CATEGORY

Branding

CLIENT

Ravensbourne College of Communication and Design

ABOUT

This was a Branding Project set by Ravensbourne College of Communication and Design.

The brief was to take the values of a person in our class and to turn them into a brand. The ethos I got was caring, honest, outspoken, sensitive and funny which led me to create Charlie as a non-profit organisation which mediates politics by providing the subtitles to British politics, thus negating all jargon.

The black and white colour scheme reflects the brand values of honest and outspoken, whilst the use of DIN black (all caps) also hints at these. In order to appeal to the target audience of first time voters and disillusioned voters a variety of mediums were used. These ranged from traditional print to web and motion. The videos would be a weekly feature on the website (the central hub of the brand with all surplus collateral redirecting back to it) with 10 second shorts derived from these for tv adverts (for a wider audience). The website would feature articles which disected various topics and stripped them back to their core foundations thus presenting the information in a digestible manner.

This is reflected in the mail out which has to be decoded by putting the clear film on top which bears the Charlie logo. I.e. Charlie provides the means to decode the confusing.