CATEGORY
Print, Packaging
CLIENT
Ravensbourne. N.B.THIS IS A FICTICIOUS BRIEF!
ABOUT
N.B.THIS IS A FICTICIOUS BRIEF! These are the editorial guidelines I producded for the project
The Brief for this project was to create a piece of promotional experimental design for a paper comapny. We were to choose a paper company and a range of stock they carry and use their brand and the paper in the piece. We also had to base it on a fact about paper and I chose to look at the relationship between paper and play.
As the audience was designers and design agencies I thought something interactive and playful would make a nice change. So using the idea of pass the parcel, I wrapped the brochure in 4 layers which explains about the company, Howard Smith Paper, about Greencoat which is 100% recycyled, and why uncoated. The reason I chose uncoated as it is often overlooked for matte and gloss, and as the latter are overused it offers a nice change of texture without losing the versatility. The layers were foilblocked with orange foil and therefore once removed can double up as posters. Inside the brochure are 6 chapters, one for each weight of paper. In each chapter there is a game, with a template and visual instructions on how to play. For example, Noughts and Crosses is on 80 gsm as it is the most common paper and the most common game.
But again keeping the audience in mind I realised that they would like to get hands on with the stock, so for 180 gsm, the most ideal for print designers, I chose to have 5 paper aeroplanes, with the idea that on a dull friday afternoon in the studio the design team can wip out the brochure and race them. This not only tests the paper but their craft skills and is a nice way to relate to paper.
The main booklet is A5, so that it is easy to store and can be flicked through. Due to the paper size it meant that a two column grid was ideal as three would removed all negative space. Furthermore the colour palette was used in conjunction with black and white in order to meet RNIB guidelines. Lastly the font used was Haelvetica, as HSP use Helvetica in their promotional material.